Researching Film Posters - SCREAM

• The central image of this poster is the close up of the biggest star involved; Drew Barrymore. The image of this celebrity is clearly seen as the best way to sell the film. Drew Barrymore's picture is bigger than the name of the film title itself suggesting that her presence in the film is more than enough regardless of what it is about.
• Barrymore's frightened expression and the mysterious hand that appears to be grabbing her face from behind links the poster to its genre of 'horror.'
• Drew Barrymore's look is that of a typical 'girl next door.' With her blonde hair and blue eyes she looks perfectly innocent, but this is contrasted by her ruby red lips and dark mascara. Horror films are often littered with sexual references and beautiful victims and are most often targeted towards males. Drew Barrymore has been used as a way of selling the film to young males due to her popularity in films at the time and her good looks.
• The tag line involves the words 'scary,' mystery' and 'murder' which anchor the film to it's genre and set the audience up for what to expect in the narrative.
• The final letter 'M' in the title resembles the shape of a dagger which ties in with the horror genre.
• The stars names are spread out evenly along the bottom of the poster suggesting that the film will be a cameo of big names, with Drew Barrymore's being the most recognisable suggested by the use of 'and Drew Barrymore.'
• The film's information doesn't follow the format of the other posters I have researched. It does not follow the usual diamond formation but instead the information is set out in a box shape.
• The final part of the poster credits the director calling the film 'the highly acclaimed thriller.' The font in which this is written in is fairly big in comparison to the actors names and suggests that the director 'Wes Craven' is well known enough to help sell the film and appeal to audiences.