- The simplistic look of this poster makes it very eye-catching. It sticks to a colour scheme of primary colours including red and blue on a plain black background.
- The primary image of this poster is Jaws in the water stalking a young girl swimming. This gives the audience a terrifying insight into what the film is going to be about.
- The biggest text on the poster is the title, written in red to symbolise the blood shed in the film. The second biggest text is the tag line anchoring the film; within this tag line the word 'terrifying' is used twice to re-enforce the genre of horror.
- The use of stars names in this poster are very minimal choosing just three of the biggest names in the film and locating them at the bottom of the page.
- Intertextuality – the poster looks a lot like a book cover further linking it to the 'number one best seller' the film has been adapted from. This way anyone who will have read the book can feel comfortable that the film will be close to the novel version. This use of graphology appeals to a particular target audience just like the red text and use of the word 'terrifying' appeals to horror lovers.
- The films information is all situated at the bottom of the poster in a diamond formation. This contains the co-stars, screenplay, music, novelist, director, producer and the film studio associated with the picture.
- The certificate is listed at the bottom of the poster quite bold and noticable. The certificate has also been cleverly used to further sell the film to the reader. The phrase 'may be too intense for children' will appeal to die-hard horror fans who want to want something disturbing and memorable.
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