Researching Film Posters - PIRATES OF THE CARIBBEAN

• The colour scheme for this poster is red and black. The connotations linked with red are anger, lust and danger as well as blood and hate. The connotations linked with the colour black are death, mystery and evil.
• The poster is made up of a montage of images of the four main characters. This montage makes the characters look like a team and sets the audience up for what the film is going to be about.
• Johnny Depps use of weapons in this poster represents the violence and danger linked with pirates and the narrative that follows the title.
• The four main stars names are written in red at the top of the poster in a text that resembles that of a script, scroll or an old map. The same text is used for the title as well as being printed on a scroll that should automatically make the audience think of a treasure map.
• There is a running theme of skulls on this poster suggesting there will be a lot of death and perhaps murder in this film. This, teamed with the sword and gun Depp holds, should imply to the audience that this film will be part of the 'action' genre.
• The director's name is not mentioned on this film poster suggesting that he may not be as well known as the actors involved in the film.
• The films information is set out in a block of very small text at the bottom of the poster further insinuating that the priority of this film are the a-list actors starring in it.
• The cinema release date is written in a bright red font at the bottom of the page. Although it is almost hidden at the bottom of the page the red writing still stands out amongst the other white text. Once again the font resembles that of a pirates script on a treasure map and ties in with the films theme.