Tuesday, 3 May 2011

Evaluation

Looking back at our production I think we have kept to the codes and conventions of a 'thriller' to produce a great psychological short film. The locations we chose represented different themes and we studied the connotations linked with each location closely. For example, we decided to film the first scene in a kitchen as opposed to our first idea of a bedroom due to the themes associated with this room in the house. Since our main character Megan is a mental illness sufferer we thought it would be appropriate for this scene to be set in a clinically white kitchen. Not only are kitchens linked to cleanliness and coldness but the overall look of the kitchen helped to suggest that Megan had a mental illness. The pure white kitchen teamed with the image of Megan repetitively scrubbing at the floor would immediately be associated with the disease OCD. The house we filmed at was set
on a council estate in Ipswich. This looks like a place of desolation and struggle showing how hard Megan's life had been.


Our location for the second half of the film is stained with irony due to the connotations linked with the beach town of Felixstowe. Days out at the beach are usually happy, fun days out which would never be associated with murder of criminal activities. However, it was a realistic choice for our character to drive to this location. People often go to masses of water when they need to think and clear their mind as these places are seen as relaxing and soothing. The fact that Megan, Catherine and Charlie have a very sinister scenario on their hands really contrasts the setting.

Our camera shots used throughout highlighted this. We used submissive and dominant shots wisely to create misconstruction for the audience. By constantly using submissive shots to film the main character Megan throughout the first half of our film, it gave the illusion that she was the victim in the story. By allowing the audience to believe this it created an enigma which stuck around until the very end, just like all films of this genre. When it is finally revealed that Megan has locked her boyfriend in the boot of her car it is the first time she is seen from a dominant perspective. This finally portrays her as the criminal she has become and the true story starts to unravel for the audience members. This is also the first time her face is fully visible to the audience as we tried to keep her identity somewhat hidden throughout the first two minutes of the film. We did this through the use of extreme close-ups and a fast edit pace. By keeping this air of mystery about the character it allows the audience to assume what they like about the situation and closely follows the pattern of the 'thriller' genre.

We have also used tight framing throughout our short film to portray the stress and turmoil the main character Megan was suffering from. During every scene Megan is surrounded by other objects and people which makes the space around her look constantly confined. For example, in the kitchen scene Megan is situated with the oven on one side and the washing machine on another, portraying her duties and stresses as a woman. Since we have continued this tight framing throughout the entire film it really highlights Megan's emotional stress and pressure she feels everyday whilst suffering with her mental health condition. We also use this framing in another kitchen scene in which the devil is giving Megan some very sinister advice. Charlie/the devil says the phrase “use bleach; bleach gets out everything” whilst Megan is pouring some fairy liquid into a washing up bowl. The way Megan's hands are positioned frames the devils face perfectly and really help the audience hone in on what she is saying. This framing around the devil shows the audience just how important this quote is to the narrative of the film and also highlights just how powerful an effect the words have on Megan.

Our lighting set the tone for the entire film from start to finish. We stuck with a very sombre mood throughout using very minimal artificial lighting and filming on dull, grey days. During the kitchen scene we tried to shut out the natural daylight shining into the kitchen by closing the blinds. The red-orange blinds created a great lighting effect for our scene as it seems quite distorted and strange.

Our clever music choice allows the audience to fall into the trap of believing the film is of the drama genre. We used the track by Ludovico Einaudi titled 'Fuera Dal Mondo.' This was also the soundtrack to 'This is England' which was our film to research for our media and collective identity course. This beautiful piano instrumental worked perfectly for the first half of out film as it was very emotive and misleading to the audience. We then merged this track with our thriller theme tune for the second half of our film. We timed the transition so that the eerie strings would kick in as soon as Megan opened the boot of her car and was revealed as the villain. This image is very popular in thriller films and this point of view shot from inside the boot has been used countless times. We manipulated the sound in our short film to better suit the thriller genre. For example, when editing the scene shot at the beach we amplified the sound of the wind whistling to make it sound more threatening. This loud and aggressive wind cannot be ignored during this scene and gives the sensation of actually being there at the beach with the three main characters. The rawness of the wind fits in well with this particular raw and emotional scene.

Our costume decisions were thoroughly thought out reflected every aspect of the characters. For example, the main character Megan wore clashing coloured to represent her conflicting thoughts and personalities. She also wore rubber gloves throughout the kitchen scene which showed her domestic responsibilities and worries as a woman. Charlie/the devil wears a red top and black cardigan throughout; red representing anger and lust while black represents death and evil. She is also wearing typical femme fatale make-up, complete with black eye liner and red lips. Katherine/the angel wears a white top and purple cardigan; white to represent being angelic and pure and purple to represent being regal and honourable. These angel and devil characters are archetypes which first started in morality plays in the 15th and 16th centuries. These characters are often seen in thrillers nowadays as metaphors as opposed to real people but the fact that the two girls turn out to be figments of Megan's imagination really ties in with the psychological thriller genre.

The dialogue in this short film clearly anchors it as an adults film. The first time you hear the main character speak her sentence starts with the word 'shit.' This use of taboo language shows the audience who the target should be for this film and that it is clearly not a children's film. This is normal with lots of thrillers as none should be suitable for children and lots feature strong uses of language; most thrillers are certificate 12 and above. We also cut some of the dialogue during the beach scene when the angel and devil are talking to Megan. Instead of hearing all the dialogue we faded it out so that it was just a faint conversation going on in the background. This way the audience would naturally assume what was being said and fill in the blanks. It also made it clear that Megan had enough of hearing the same argument over and over and was deciding to mentally block them out herself. This emphasizes the mental fatigue she was experiencing from the situation as well as her illness.

When editing our film we experimented with the tools available to us to make the film more visually effective. We used slow motion during the beach scene to create a more emotional and moving scene. The slow motion was put into effect while the three female characters looked out to sea. This touching beach scene was inspired by the ending of 'This is England' which really managed to make you fall in love with the main character. We needed to use this method to make the audience feel a connection to Megan so that the final twist would be more significant and shocking when finally revealed. We also used super imposing to make the character Megan seem almost possessed as her mental illness took over. By super imposing the shots it also gave a dizzy effect which implied Megan had a lack of control over her body and mind. The image itself actually looked quite disturbing and tied in well with the thriller theme.

Overall, I think we have tried very hard as a group to make our short film fit the thriller genre. We have tried to follow the generic codes and conventions as well as making it as original as possible. I created my film poster with the purpose of informing the audience that it would be soon coming to the Ipswich Film Festival. My layout was a very simple design with an artistic look to go with the purpose of the poster.


I tried to follow the normal conventions of a film poster by imitating the order of the film's information which is usually situated at the bottom of the poster. I also followed the size order of the information which I had learnt from the research I had done. The most important is always at the top of the list and in the largest font, generally starting with the Film Studio followed by the Director and the Distribution Company. The actors names are then listed in order of popularity or sometimes in alphabetical order. I followed this structure when making my poster but added my own twist. Instead of structuring the information in a diamond format (as is usually seen on posters) I stuck to my theme of angular shapes and shaped the information into a square to fit neatly within the other images on the poster.


The text was plain white which stood out against the black background. I think this formal black and white colour scheme makes the poster look professional and classy, perfect to target the film towards fans of film festivals. The font I used was typical of a thriller poster, a large font with a scratched effect. The scratched effect make it look like a monster of some sort had attacked the poster and gave it a very tense feel. It anchored the poster to the appropriate target audience.
The main image on my poster was a close-up of the main characters face. Each facial feature was then cut into individual sections and rearranged in the poster to give a distorted image. The final image looked as though it was inspired by a Pablo Picasso painting and represented the confusion and split personalities our main character suffers from.


Our tag line of "be careful who you listen to..." anchors the film towards fans of thrillers as it sends out a caution to all who read it. The words 'be careful' suggest something to be frightened of and would hopefully reel in a large audience of adults. The tag line also implies that this film is not intended for children.


I believe I have stuck to the codes and conventions of a poster reasonably well and by using my research into film posters have created a poster that fits in perfectly with the 'thriller' genre.


The colour scheme used for my poster was very dark and dull which reflected the tone of the film. This would give the audience an insight into what to expect when they go to see the film.


My research into film reviews made creating my own a lot easier. I followed the same structure as various others I had looked into and stuck to the usual codes and conventions which make a film review unique.


My film review started off with a brief summary of all the information needed such as it's title, Director and length. I then summarised the plot of the film in one paragraph including the underlying themes that run throughout. I then discussed the main characters and the actors that played them. I then moved on to the location of the filming and the overall structure the film followed (double cycle). I also spoke about the appropriate target audience for this film.


Many reviews include witty comments and share light-hearted banter with the readers. I have attempted to do this in my own review in the form of play on words. Adapted from a quote from the play 'Zara' I have created the more humorous line of, "hell hath no fury like a woman in a small car." I have also kept to an informal register throughout using slang such as 'broke the bank' to relate to my audience.


I have included my own positives, relating back to the artistic way the film was created and also thrown in one negative which is the incredibly low budget the film was made on. I have also made references to other films which discuss the same themes or have other things in common. The films I have made reference to are the following; Fatal Attraction, Misery, and The Sixth Sense for various different reasons.
During the premier of our film we asked our audience to consider the following;


Whether they felt the film was entertaining overall, whether it suited the thriller genre, what their favourite part of the film was and if they had any improvements. We invited five people outside of our media group to watch our movie for the first time. This included three girls and two boys from our sixth form who had not taken part on the media course.



Many people said that the music lifted the film and gave it the eerie feel it needed for the chosen genre. Many members of our audience used the word ‘creepy’ when describing the film which is a response we were all aiming for. Some of the favourite moments of the film included; the moment the boy was revealed to be in the boot, the slow motion ‘iconic’ image on the beach, and the use of super imposing. Our special effects were highly credited amongst our audience especially the use of super imposing. This gave the scene a ‘dizzy’ look and seemed to make the audience uncomfortable which was our preferred response so we were very pleased that it worked.



The girls in the group found the first half of the film very touching and said they didn’t expect it to be so emotional. This shows that we did a good job in fooling the audience into thinking the film would be a drama as opposed to a thriller. This meant the moment when we revealed the film to be a thriller was more shocking and pleasurable to watch.



One negative comment that we received from our audience was that they didn’t understand the institutional context of the film and why the main character reacted that way just because of her illness. This caused them to find the film confusing because they didn’t understand the reasons behind the plot. However, this was only one person’s opinion out of the group of five and he was male. When making our film we were very aware that men would not have the same connection to the film as females and this is why men were not our primary target audience. Even though it was a bit disappointing to receive a piece of negative feedback it was also satisfying to find that the film was not necessarily intended for them anyway. This means all the people that our film was directed at found it entertaining and rated it highly.



Finally, I closed the review off with my overall verdict of the film which was a positive one. I think I have used all the aspects of a film review appropriately and provided a believable film review.


New Media – “A broad term in media studies that emerged in the later part of the twentieth century. Some examples include the Internet, websites, computer multimedia, computer games, CD-ROMS, and DVDs.” - http://www.wikipedia.org/


Having the ability to post our blogs online meant that the public had access to our blogs. This made our audience much larger as any one world wide could view our blogs and have an opinion on it. This did some what change the way I wrote as I was very aware that I wasn’t just writing the blog for myself; millions of other people could be reading it too. However, this use of the internet and blogs is perfect for distribution the film as we could reach a massive audience by uploading the short film onto the website.


With new media came democratisation. New technology has helped to democratise media in the sense that everyone now has equal opportunities to create films/magazines/web pages etc. Beforehand just the rich and successful had the tools and equipment needed to create films, however nowadays with the help of new media and democratisation even the ‘small’ people can make films that are almost as good as quality as million dollar films. 


One negative to new media, however, is the noise created from having this freedom to create whatever you want. Since the democratisation of media everyone has the ability to post films online that your individual film would get lost amongst the noise of all the others. Since there are so many millions of different things on the internet it would be difficult to locate just one.
 

Media has helped me to create my short film by making the process easier and more accessible. New media helped me with my research into short films. I used the website http://www.youtube.com/ to research other short films to familiarise myself with the codes and conventions. This helped me to understand what aspects are needed to create a good film.
During the planning stages of our filming we used mobile phones to text one another to arrange meetings and days to shoot. Although this doesn’t seem much of a luxury nowadays it definitely helped us to complete our film.

I have used a range of new media including the compact digital cameras we used to film on. This made the process of filming much easier as it could be taken anywhere due to its compact size. This camera was also easy to upload onto another piece of software which made transferring the film onto a computer quick and simple. This meant we didn’t waste any time and had more time to edit our film.

The editing software we used was also a new form of media. This technology was not around before the twentieth century and has made film making very simple and accessible to all. The editing software allowed us to experiment with tools such as slow motion, artificial zoom, sound overlapping and super imposing. This allowed us to be more creative with our films as well as our posters because of the range of new tools we had to work with.
A film poster is used to promote the film to a specific audience; mostly this is done through anchoring. A film poster is closely linked to the film and helps to sell it to the audience members. The poster represents everything the film is about for example; the use of colours will reflect the mood of the film, the tag line will anchor the film to the themes and the imagery will give the audience an idea of the plot.


The combination of my media texts is crucially important as my poster will promote my film and posters are major targeting tool for all films, they are the initial meeting point between film and text. I was very aware of this point when creating my poster.


A film review however, does not have a close relationship with the film or the film makers. It is just someone’s opinion of the film and is completely independent. The reviewer can choose to write a positive or negative review and the film makers will have no control. Unlike the film poster the review doesn’t always have to make the film look good or promote it in any way. However, there are a few exceptions.  In most cases the relationship between the text or film and the reviewer will be objective however, when considering the target audience and or the public opinion, reviewers can find themselves mediating the text in another way. A specific way they think their audience would want it to be mediated.


However, this relationship between the review and the film could be disrupted by ownership issues. An example of this is Rupert Murdoch who owns the film studio Twentieth Century Fox, The Times Newspaper and Sky Television amongst many others. This means that he will be able to produce the film using Fox, then control the reviews in ‘The Times’ newspaper so they are only positive and then broadcast them on his company ‘Sky’ to reach a large audience. This means that the texts involved within the Murdoch Corporation can all be closely linked to one another but presumably less valid.

Monday, 25 April 2011

Premièring our film - Production Meeting

Today we all got together as a group and discussed our next task; over the next couple of weeks we must organise a viewing of our film to a small audience. This should be quite easy to put together as a lot of our friends and fellow students are interested in film making and media studies. We need to premier our film to get honest audience feedback on our final production. To make sure we get a fair result we will have to have a lot of diversity in our audience group to make sure we get a wide variety of opinions. Our audience members will have to range in age as well as sex and any other variables we can think of. I think the best time to do this would be during school hours as we would have access to hundreds of people including students, teachers, caretakers etc. This would give us our best opportunity to get a large group of people together for a viewing and also means we would have enough people available to do a random selection. This would help us to get truly honest feedback on our film as the audience would not be full of our piers whose opinions may be swayed by friendship. The date of our premier is still up for debate as we could not decide on the best date to gather our audience together at one time. However we are sure that we will have gathered all our audience feedback within a couple of weeks time.

My Review - 'Sedition'

SEDITION
Copsey has somehow turned a film into a work of art”




Length: 4:30
Certificate: 12a
Starring: Jazelle Johnson, Jessica Whight, Natasha Arculeo, Joshua Wade
See this if you loved: Fatal Attraction or The Sixth Sense.

Sophie Copsey’s 2011 film ‘Sedition’ is a creative and inspiring film based on a young girl’s psychological turmoil and the difficult decision she has to make. The film taps into the workings of a mentally ill mind and will help any audience member sympathise with the disease on a whole new level.

The story follows mentally ill Megan (Jazelle Johnson) as she discovers her long-term boyfriend is cheating and takes matters into her own hands. In a blind panic Megan locks her love-rat in the boot of her car, aided by her two friends Catherine (Natasha Arculeo) and Charlie (Jessica Whight) who are later revealed to be figments of Megan’s imagination. This film follows the theme of the less known saying ‘hell hath no fury… like a woman with a small car.” ‘Sedition’ is set mostly in Felixstowe, a coastal town in the East of England, and features beautiful and moving scenes by the sea. The controversial main character is one you wouldn’t expect to relate to, but Johnson somehow manages to pull the heart string of all watching when dealing with the issue of mental instabilities.

The film is structured as a double cycle replaying the same scenario twice in two completely opposing ways. The clever layout of the film keeps you guessing until the very end with an unexpected twist hidden in the plot. It is also surprisingly empowering to watch, due to the female dominated cast and the castration of males in the process. The one male character (played by Joshua Wade, a new upcoming actor) is only shown in the film for two shots both lasting, at most, half a second each. Throughout the rest of the film the audience will spend their time cheering the girls on to give the cheat his just desserts. Nail biting plot aside, the film contains some pretty touching scenes beautifully shot in such an artistic way it would bring tears to even the most sceptical females eye. The heartbreaking soundtrack teamed with Copsey’s renowned filming talents has given us a work of art Picasso himself would envy.

This film is clearly geared towards females and would be perfect for a girl’s night in. Most girls would find it easy to open up and sympathise with the topic of mental illness as well as relating to matter of cheating. Men however, would probably want to steer clear of this film to save them from paranoia every time their girlfriend opens the boot. Here’s a tip to any male that is dragged along to this film on a date; have a strong drink first.

One point, however, that cannot be ignored within this film is the low budget Copsey used to produce this film. It is clear to all that watch this film that no-one broke the bank to create it, but somehow it just works. The simplistic style of the film gives it an authentic indie feel as well as making the plot so much more realistic and close to home.

Do not make the acting talents the only reason you go and see this film because you will be disappointed by how raw the actors are. However, do make the effort to watch it for the sheer beauty and stylistic methods of Copsey. If you see just one film this year, make it ‘Sedition.’

Sunday, 24 April 2011

Researching Film Reviews

After researching many different reviews including James Christopher's review of 'The Kite Runner,' I have come to the conclusion that film reviews follow a particular format. A format which covers these 10 specific sections;
  1. Information about the film including director and length of film
  2. A plot summary
  3. A brief outline of the film's structure
  4. The cast (usually focuses on 'big stars' names as well as new upcoming actors names)
  5. Positive and negative comments about the film (usually with witty observations)
  6. Underlying themes discussed in the film
  7. Technical aspects e.g. sound and camera work
  8. Target audience and who would enjoy the film
  9. Similar to” (comparing the film to other well known films or literature. Usually in a “see this if you loved...” kind of way)
  10. An overall verdict of the film from the reviewers point of view 
Here is a link to James Christopher's review of 'The Kite Runner.' This particular review was featured in 'The Times' newspaper and helped me to understand the codes and conventions of a typical film review:

Friday, 22 April 2011

FINAL FILM POSTER - SEDITION


Below is the final draft of the poster I designed for our film 'Sedition.' I have tried to stick to the normal codes and conventions of a film poster whilst adding my own personal touches. This particular film poster would be used to advertise the film being shown at a Film Festival. This is why I have chosen to create the poster in an artistic way as I think it would be most appreciated by people who attend film festivals.

Monday, 18 April 2011

Researching Film Posters - PIRATES OF THE CARIBBEAN

  • The colour scheme for this poster is red and black. The connotations linked with red are anger, lust and danger as well as blood and hate. The connotations linked with the colour black are death, mystery and evil.
  • The poster is made up of a montage of images of the four main characters. This montage makes the characters look like a team and sets the audience up for what the film is going to be about.
  • Johnny Depps use of weapons in this poster represents the violence and danger linked with pirates and the narrative that follows the title.
  • The four main stars names are written in red at the top of the poster in a text that resembles that of a script, scroll or an old map. The same text is used for the title as well as being printed on a scroll that should automatically make the audience think of a treasure map.
  • There is a running theme of skulls on this poster suggesting there will be a lot of death and perhaps murder in this film. This, teamed with the sword and gun Depp holds, should imply to the audience that this film will be part of the 'action' genre.
  • The director's name is not mentioned on this film poster suggesting that he may not be as well known as the actors involved in the film.
  • The films information is set out in a block of very small text at the bottom of the poster further insinuating that the priority of this film are the a-list actors starring in it.
  • The cinema release date is written in a bright red font at the bottom of the page. Although it is almost hidden at the bottom of the page the red writing still stands out amongst the other white text. Once again the font resembles that of a pirates script on a treasure map and ties in with the films theme.

Researching Film Posters - SCREAM

  • The central image of this poster is the close up of the biggest star involved; Drew Barrymore. The image of this celebrity is clearly seen as the best way to sell the film. Drew Barrymore's picture is bigger than the name of the film title itself suggesting that her presence in the film is more than enough regardless of what it is about.
  • Barrymore's frightened expression and the mysterious hand that appears to be grabbing her face from behind links the poster to its genre of 'horror.'
  • Drew Barrymore's look is that of a typical 'girl next door.' With her blonde hair and blue eyes she looks perfectly innocent, but this is contrasted by her ruby red lips and dark mascara. Horror films are often littered with sexual references and beautiful victims and are most often targeted towards males. Drew Barrymore has been used as a way of selling the film to young males due to her popularity in films at the time and her good looks.
  • The tag line involves the words 'scary,' mystery' and 'murder' which anchor the film to it's genre and set the audience up for what to expect in the narrative.
  • The final letter 'M' in the title resembles the shape of a dagger which ties in with the horror genre.
  • The stars names are spread out evenly along the bottom of the poster suggesting that the film will be a cameo of big names, with Drew Barrymore's being the most recognisable suggested by the use of 'and Drew Barrymore.'
  • The film's information doesn't follow the format of the other posters I have researched. It does not follow the usual diamond formation but instead the information is set out in a box shape.
  • The final part of the poster credits the director calling the film 'the highly acclaimed thriller.' The font in which this is written in is fairly big in comparison to the actors names and suggests that the director 'Wes Craven' is well known enough to help sell the film and appeal to audiences.

Researching Film Posters - JAWS

  • The simplistic look of this poster makes it very eye-catching. It sticks to a colour scheme of primary colours including red and blue on a plain black background.
  • The primary image of this poster is Jaws in the water stalking a young girl swimming. This gives the audience a terrifying insight into what the film is going to be about.
  • The biggest text on the poster is the title, written in red to symbolise the blood shed in the film. The second biggest text is the tag line anchoring the film; within this tag line the word 'terrifying' is used twice to re-enforce the genre of horror.
  • The use of stars names in this poster are very minimal choosing just three of the biggest names in the film and locating them at the bottom of the page.
  • Intertextuality – the poster looks a lot like a book cover further linking it to the 'number one best seller' the film has been adapted from. This way anyone who will have read the book can feel comfortable that the film will be close to the novel version. This use of graphology appeals to a particular target audience just like the red text and use of the word 'terrifying' appeals to horror lovers.
  • The films information is all situated at the bottom of the poster in a diamond formation. This contains the co-stars, screenplay, music, novelist, director, producer and the film studio associated with the picture.
  • The certificate is listed at the bottom of the poster quite bold and noticable. The certificate has also been cleverly used to further sell the film to the reader. The phrase 'may be too intense for children' will appeal to die-hard horror fans who want to want something disturbing and memorable.

Researching Film Posters - WANTED

  • Colour scheme throughout of gold, burnt oranges, and browns. Looks like a fire or explosion has occurred. Linked the poster to the 'action' genre.
  •  Purpose of this film poster is for ‘coming soon to cinemas’
  •  3 best known actor’s names who are going to sell the film best and gain a bigger audience.
    Their names are almost as big as the title suggesting that mentioning their names is the best way to sell the film to the audience.
  • Obviously an action poster film due to the guns and aggressive look/feel of the poster.
  • The title is written in bold, gold lettering. It has been given a shine as though it is made from gold or metal suggesting a link to things such as money or most likely bullets.
  •  Using a montage of images as opposed to one from the film. The two images together highlights what the film is about.
  • The date of the film’s release is written digitally suggesting the film may have something to do with time or limits. This could also be linked to data and other anchors linked to the film itself.
  • Film information such as producer and director are put into a diamond formation in very small writing at the bottom of the poster. The director is clearly not very well known or feels his name doesn’t need to be mentioned due to the A-list cast.
  • There is a common theme of guns in this poster. This represents danger and power as well as rebellion and criminal activity. The size and style of the gun suggests she is a professional. It is not the type of gun a policeman would carry; she is most likely a gangster or assassin.
  • Angelina Jolie is clearly the biggest star of this film and also one of the main characters. She is in the foreground and takes up the majority of the poster, attracting a male audience.
  • She is also crouching down suggesting she is in hiding, waiting for something/someone. This further raises the assumption that the two characters are assassins.
  • The numerous tattoos on Jolie’s arms suggest rebellion and outcast. She is clearly an extrovert and looks tough. She is not being portrayed as a feminine damsel in distress, but as more masculine, violent and dangerous.
  • James McAvoy is in the background pointing his guns directly into the camera showing this film will have attitude and a very dangerous plot. It also implies his presence on the poster is not as useful as Jolie's in order to sell the film.

Researching Film Posters - PULP FICTION

 
  • Intertextuality – following the form of a comic book. 
    General comic book theme, suggesting the film itself will follow that format of good vs. evil etc
  • Colour scheme of black and red, very sexual and adult.
  •  Parts of the image such as the gun and book have been edited to make it look as though it had been drawn, following the comic book theme
  • The title of the film is the biggest text on the page a la comic book
  • Targeting.By highlighting that it was the winner of the best picture at the Cannes film festive draws in a certain type of audience member.
  • Quentin Tarantino’s name is highly visible, directly beneath the title to catch the reader’s eye.
  • Long list of cast names in a bold, bright font. Biggest names at the beginning and end, starting with ‘John Travolta’ and ending with ‘and Bruce Willis.
  • Very sexual image of a well known star lying on a bed. She wears a tight black dress, black heels and red lipstick she looks like a typical femme fatale. Her red nails are slapped across a book of the same title ‘Pulp Fiction.’ This suggests she is intelligent but also highlights what the target audience might be for this film. Since she reads it, other women will watch it and men will be attracted to her.
  • Clear certificate rating in bottom left hand corner- Rated R (Restricted)
  • Distribution Company’s logo clearly presented in the bottom right hand corner
  • Image of the gun represents danger and rebellion. You can already tell the character is a bad person who shouldn’t be crossed. It also links the poster to the genre of crime or gang/gangster related film.

Chosen Certification

Since our film falls into the category of ‘psychological thriller’ it would not be suitable for any young children to view. Our film covers some serious topics which some young children may find disturbing or confusing to understand.
Based on the British Board of Film Classification the film would classify for a 12. It doesn’t contain any drugs, nudity or sex and no harsh language. However, it does contain one use of moderate language which is acceptable. The film also contains dangerous behaviour in the form of Megan locking her boyfriend in the car, but this scene is kept brief and is not shown for a long period of time. This could also come under the heading of violence as well since Megan’s boyfriend had his mouth covered with duct tape. However, the process of Megan capturing her boyfriend is not shown in the film and no physical violence is ever portrayed. There is some discrimination amongst males but this is behaviour is not glamorised. The theme is also quite mature, too mature to be a PG, but it is enough for a teenage to handle which is why I have settled with the certificate of a 12.

Since our film is not too disturbing or offensive, a 12/12a certificate would allow anyone under the age of 12 to be accompanied by an adult to view it, making it the adult’s responsibility to judge whether the child is mature enough to handle the topics of the film. However, the British Board of Film Classification suggests that a 12a certificate is only applicable to a cinema screening so this could be up for debate whether this could be put into practise at a Film Festival as well.

Researching the British Board of Film Classification



 
Whilst trying to come up with an appropriate certificate for our film, I did some research into the British Board of Film Classification to see what qualifies a film for a certain certificate. Here are the guidelines for each certification;
= Suitable for all
It is impossible to predict what might upset any particular child. But a ‘U’ film should be suitable for audiences aged four years and over. ‘U’ films should be set within a positive moral framework and should offer reassuring counterbalances to any violence, threat or horror.
If a work is particularly suitable for a pre-school child to view alone, this will be indicated in the Consumer Advice.
= Parental Guidance
General viewing, but some scenes may be unsuitable for young children.
Unaccompanied children of any age may watch. A ‘PG’ film should not disturb a child aged around eight or older. However, parents are advised to consider whether the content may upset younger or more sensitive children.
 
= Suitable for 12 years and over
Exactly the same criteria are used to classify works at ‘12A’ and ‘12’. These categories are awarded where the material is suitable, in general, only for those aged 12 and over. Works classified at these categories may upset children under 12 or contain material which many parents will find unsuitable for them.
The ‘12A’ category exists only for cinema films. No one younger than 12 may see a ‘12A’ film in a cinema unless accompanied by an adult and films classified ‘12A’ are not recommended for a child below 12. An adult may take a younger child if, in their judgement, the film is suitable for that particular child. In such circumstances, responsibility for allowing a child under 12 to view lies with the accompanying adult.
The ‘12’ category exists only for video works. No one younger than 12 may rent or buy a ‘12’ rated video work.
= Suitable only for 15 years or over
No-one younger than 15 may see a ‘15’ film in a cinema. No-one younger than 15 may rent or buy a ‘15’ rated video work.




= Suitable only for adults
No-one younger than 18 may see an ‘18’ film in a cinema. No-one younger than 18 may rent or buy an ‘18’ rated video work.




= To be shown only in specially licensed cinemas, or supplied only in licensed sex shops, and to adults of not less than 18 years.
The ‘R18’ category is a special and legally restricted classification primarily for explicit works of consenting sex or strong fetish material involving adults. Films may only be shown to adults in specially licensed cinemas, and video works may be supplied to adults only in licensed sex shops. ‘R18’ videos may not be supplied by mail order.
I had a hunch by the content of our film that a 12 would probably be appropriate as it contained mild swearing and quite a dark implication throughout as it was possible Megan would kill her boyfriend at any time. I looked on the British Board of Film Classification’s website (www.bbfc.co.uk) to check that our films content fitted in with the guidelines of a certificate ‘12’ film.
12A/12- Suitable for 12 years and over

Discrimination
Discriminatory language or behaviour must not be endorsed by the work as a whole. Aggressive discriminatory language or behaviour is unlikely to be acceptable unless clearly condemned.

Drugs
Any misuse of drugs must be infrequent and should not be glamorised or give instructional detail.

Horror
Moderate physical and psychological threat may be permitted, provided disturbing sequences are not frequent or sustained.

Imitable behaviour
Dangerous behaviour (for example, hanging, suicide and self-harming) should not dwell on detail which could be copied, or appear pain or harm free.  Easily accessible weapons should not be glamorised.

Language
Moderate language is allowed. The use of strong language (for example, ‘fuck’) must be infrequent.

Nudity
Nudity is allowed, but in a sexual context must be brief and discreet.

Sex
Sexual activity may be briefly and discreetly portrayed. Sex references should not go beyond what is suitable for young teenagers. Frequent crude references are unlikely to be acceptable.

Theme
Mature themes are acceptable, but their treatment must be suitable for young teenagers.

Violence
Moderate violence is allowed but should not dwell on detail. There should be no emphasis on injuries or blood, but occasional gory moments may be permitted if justified by the context. Sexual violence may only be implied or briefly and discreetly indicated, and must have a strong contextual justification.

Editing Sound

For the second half of our film we edited two of the characters voices to make them sound disturbing and possessed. Since our main character Megan was portraying someone suffering with a mental illness we thought it would be a good idea to overlap all the voices that had been used during our short film. We added echo to the voices and overlap them multiple times to portray the mental confusion that Megan is experiencing. We also played around with the pitch of the voices to make them sound more evil and sinister. We decided to make Katherine/the angel’s voice higher and childlike and Charlie/the devil lower and demonic.

Sunday, 17 April 2011

Titles

Our opening titles are a mixture of two images; one being the tide washing in and out on the beach and the other being Megan scrubbing at the kitchen floor. We overlapped the two images and slowed them both down to a pace that best matched the motion of the tide. We chose these two shots because of how well they tied in with each other. The motion of the waves reflects the repetitive scrubbing of Megan (an affect of her OCD) when she has found out she has been cheated on and anchors the rest of the film.

For our film we stuck with the traditional white text on a black background. We felt this was appropriate because it looked more formal and serious to fit in with the message of the film; mental health is a serious issue. The black and white also looks very elegant and artistic which would be appreciated by the audience if it was to be distributed at a film festival like we have planned.

Special Effects

We used a few special effects within our film to highlight Megan’s descend into insanity. By super imposing a few of the images onto one another we managed to create a dizzy effect in which it appears you are seeing double. Not only does this work well with the idea of becoming dizzy due to sheer panic, it also highlights Megan’s split personalities caused by her disease. Slow motion was also used during the first half of the film when the three girls are overlooking the sea. This gives the scene a very touching quality and makes you sympathise with the girls and their situation. We also made use of artificial zoom during our short film to give the scene the claustrophobic feel it needed. We used this method twice throughout our film; once during the shot of Megan’s boyfriend in the boot to make it look smaller and more enclosed in the confined space and another when focusing on Megan when the girl’s are bombarding her with suggestions, making her feel trapped.

Edits


I played the role of editor for our film this year. I was very pleased with our final film as it just shows how much more we experimented with the different tools available on the editing software, as opposed to last year. For the first part of our film I kept the edits extremely frequent to reflect the panic the character was experiencing. The quick edits not only show how fast Megan is moving trying to think of the right thing to do, but it also makes it hard for the audience to see what is happening. This creates confusion and panic for the audience members as well and helps them to feel what the character is feeling.
The second part of our film shows the three girls slowing down to re-evaluate the situation and come up with a decision. This half completely contrasts the first half of the film and contains some moving scene and slow motion shots as opposed to the short, sharp shots used in the first half. To make this half more thoughtful and moving to reflect the pace and narrative of these scenes, we dissolved the edits to give them a softer more blended transition.

Music

We chose our music to anchor our audience to a certain emotion or conclusion and it follows the narrative perfectly. The first half of our double cycle contained the song ‘Fuera del Mundo;’ a piano piece which was very moving but more suited for a romance. This led our audience to believe that our short film was a romance or drama. The slow song also added emotional colouring to the scenes which make you feel sorry for the characters in the film, unknowing that they are criminals. The second half of the film is played through with typical thriller music and leads the audience to believe that something sinister is about to happen. Our clever use of music fools the audience into believing one thing making our twist in the tale more significant.

Music - Initial Ideas

When discussing our music options for our film we were very aware of how certain types of music would anchor the audience to a particular feeling. We wanted our audience to feel sorry for our main character throughout the first half of the film so the twist in the tale came as more of a shock when it is revealed. To do this we wanted a moving piece of music that would make the audience feel emotionally connected to our character Megan. We spoke about our options and decided that soft piano pieces worked best in this situation, as seen in films such as Love Actually and Twilight. Here is a video of our original ideas when it came to piano pieces. We had a few piano pieces in mind and had to pick one from the following;

After deliberating within the group and testing out each piano piece with our film we decided that Einaudi's piece 'Fuori Dal Mundo' was the best match for our film. Even watching our own film and knowing what was going to happen next we still felt some sympathy for the character Megan. The music gave us the right emotional touch that we needed for the film and helps get the message across that mental illness is a very serious and life-changing condition.

Locations

We chose our locations wisely, looking at the connotations linked with each place, as we felt they had strong themes to represent.
When we first discussed this film we suggested that the scene involving Megan packing a duffle bag would be set in the bedroom as it would further stipulate that Megan is leaving her cheating boyfriend. However, we then adapted this idea to better tie in with the connotations linked with mental illness. We shifted this scene from the bedroom to the kitchen die to the cleanliness and sterile feel of this room of the house. We filmed multiple shots of Megan (me) harshly scrubbing the kitchen floor implying a direct link to OCD. The audience members can slowly see her mental illness seeping through and that is triggered off by the repetitive scrubbing.
The second part of our film we set in Felixstowe by the coast, stereotypically a calm and peaceful place. We first considered filming our short film down by Bramford River, which would also be a relaxing place, but eventually we figured setting it in a coastal location would feel more realistic. People often go to masses of water when they need to think and clear their mind as these places are seen as relaxing and soothing. There is also, however, a hint of irony within this location, as the connotations linked with Felixstowe are usually happiness and fun days out. The fact that Megan, Catherine and Charlie have a very sinister scenario on their hands really contrasts the setting. We also filmed on a day that was overcast and dull which helped to create an ominous atmosphere. The clouds overhead acted almost as a metaphor for the dark thoughts swirling around in Megan’s head and the mental illness that was clouding her judgement.

Lighting

We used both natural and ambient lighting in our film as we spent our time both indoors and out. We made use of the harsh natural lighting at the seaside and whilst we shot the kitchen scene, we drew the blinds which gave the room an orange tint making it look strange and dark. When shooting Joshua in the boot of my car, it was difficult to cut out all the natural light that was seeping in. I parked my car in the shade to try and rid the shot of some excess light but it still looked much too airy and open for a confined space. We wanted the shot of Joshua in the boot to look dark and scary with a claustrophobic feel so we darkened the scene artificially during editing.

Shots

During our film we have used a range of shot sizes from extreme close ups to extreme long shots. The emotions shown in the facial expressions of the characters were highlighted by the use of close-ups regularly throughout. For example, the close up used whilst I was driving the car was a good way of showing the anguish and awful thoughts going through the characters head at the time. We used an extreme long shot of the beach scene to show the location of the characters as well as the motions of the waves. We saved the extreme close up until the end of the short film in which we kept the camera tight on my eyes as the final thought crossed my mind. The film ended on my eyes shutting after looking out onto the sea contemplating. This created a cliff hanger for the audience as they never knew what I had decided to do after that point. As our film was a thriller we tried very hard to create tension throughout. We used a backward tracking shot when the girls were walking down the beach which leaves the audience wondering where they are heading. Tracking shots always add a sense of mystery to a scene and this is crucial in a thriller such as ours.

Costume Decisions

Our costume choice was directly linked to the characters personas. My character, Megan, suffers from mental illnesses (which are often associated with split personalities). To represent this I wore mix-matched clothing and clashing colours at the beginning of the film, and a black coat towards the end to represent a sinister presence. The Devil/Charlie (played by Jess Whight) wore a red top throughout, to represent evil and hatred as well as a black cardigan which carries the connotations of death and mystery. Jess Whight also used make-up in order to make her look like the typical femme fatale. With her blonde hair, black cat-like eye make up and bright red lips, she looks the epitome of bad news. Our Angel/Catherine wore a white top to imply an angelic quality teamed with a purple cardigan which is often associated with regality and honour. Below is a key clearly showcasing our costume decisions;

Role: Megan
Played by: Jazelle Johnson (me)
Costume: Traditional teenage clothing. Neutral colours.

Role: Katherine/Angel
Played by: Natasha Arculeo
Costume: White top to represent purity and a purple cardigan to convey regality.

Role: Charlie/Devil
Played by: Jess Whight
Costume: Red top to represent evil and the devil. Black top to convey mystery and death.